Who is a freelancer and what does he do

If you literally translate this word, then it means “free spear.” In fact, its original meaning is far from the one given to it now. In the Middle Ages, freelancers were called hired knights who fought not for the country, but where they paid more. The only drawback of such work was the fact that the knight did not have the right to refuse work if he signed the contract before the end of his term. That is, it was a full-fledged and profitable work.

A modern freelancer is a peace-loving person who is trying to grab a more expensive order in a virtual network. A person performs work from the customer, not being an employee of his company. That is, it can be both a single order and a constant flow of them. You can carry out your work anywhere in the world, as cooperation is carried out through the virtual Internet network.

Thanks to modern technology, remote work is suitable for a wide variety of professions. If you are a creative person and want to offer your services, then you should try yourself in this area. Currently, this applies to photographers, web designers, translators, copywriters, and so on.

Freelancer is not a profession, but a type of employment. This is a hired specialist who performs piecework work to order. He is not registered in the state, but he can conclude a service agreement with the customer – for this he needs the status of a self-employed or individual entrepreneur.

The freelancer himself is looking for customers and can change and combine different projects. He himself draws up his own work schedule, the main thing is to hand over the work to the customer on time. He does not have a fixed salary and his income depends on the number of completed orders. You need to understand that freelancing is a very broad concept that includes a lot of nuances. And now we will try to understand them.

Until recently, freelancers were mostly creative professionals and programmers. But all areas of business are moving to digital, and engineers, accountants, teachers, managers and business consultants are becoming freelancers.

Web Designer

Designs interfaces for websites and web applications. He creates the design concept, selects the color scheme, draws the elements and arranges them on the screen. To do this, he needs to know the basics of composition, typography, color theory and the psychology of perception of shades and master graphic editors. The task of a web designer is to think over the logic of user interaction with the site and make the interface convenient and intuitive. Therefore, it is important for a web designer to understand usability and be able to analyze user experience.

A web designer may well be a freelancer, and more often than not, they are.

Frontend developer

Develops interactive user interfaces for applications and websites. It encodes the design layout so that the browser displays the layout and layout of the page as the designer intended and adapts the page to different browsers and screens. It then programs the interactive elements and animations in JavaScript to make the page responsive to the user’s actions. He knows how to add sliders, calendars, notifications and an authorization form and speed up development with ready-made library and framework solutions. A lot of specialists in the IT field work as freelancers, often combining several projects.

Copywriter

Writes commercial texts: articles, advertisements, texts for websites and landing pages, letters, posts in social networks, etc. A competent copywriter knows how to find the topics of publications in company cases and customer reviews and choose the appropriate communication style, and can combine the answer to a reader’s request in the text and unique selling proposition. To do this, he studies the products and services of the companies for which he writes, scientific publications on the topic and official documents of government agencies, interviews the manufacturer and experts, knows storytelling and understands marketing. Most copywriters choose to freelance for themselves, especially at the beginning of their career. This is the easiest way to develop the necessary skills and earn a reputation.

SMM specialist

Increases awareness and strengthens the image of brands through business accounts and communities in social networks. He writes posts and selects videos and graphics for them, launches quests, marathons and contests, collaborates with bloggers and celebrities, communicates with subscribers on behalf of the brand and collects feedback. An SMM specialist must be able to determine the target audience of a brand and select social networks with a high concentration of it, be an analyst, strategist and manager in order to attract subscribers and increase their loyalty to the brand. Many employers prefer to hire freelancers for SMM positions.

Contextologist

Brings potential customers to the site through search engine advertising: it sets up ads so that ads are seen by users who have already searched for similar products or services on the Internet. To compete, a contextologist needs to be able to attract the target audience, increase the number of applications, increase sales and at the same time reduce advertising costs. To do this, you need to correctly select search queries, choose the most popular of them and filter out those that can bring users who are not aimed at buying. And this specialty is great for freelancing.

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