If the main element of UX is analytics, then in UI everything is decided by appearance. This associates the profession with graphic and web design, however, these concepts are different. User Interface Design focuses on implementing thoughtful user scenarios, not just aesthetics and pictures. The goal remains the same – to create a good experience when interacting with the product, only the tools change.
The work of the designer at this stage is aimed at creating an intuitive responsive application or site. The interface becomes an intermediary between the user and the program, helping him complete tasks with minimal skills. To do this, attractive layouts are developed, which take into account the style of the brand and statistical data.
On the one hand, the UI consists of specific components that are assembled as a constructor into an interactive screen, on the other hand, it consists of factors that are important for users by which its effectiveness can be assessed.
From these details, the overall design is assembled, but this is not enough. Correctly positioning them, creating a single system in which users are comfortable is the most difficult task. Here, the factors that the UX specialist identifies are included in the work – user habits common in the field of practice and audience requests. The UI designer makes decisions from the standpoint of usability – and the elements are put together in a scenario: navigation is being worked out, a catalog search in an online store, an order form on the site, etc.
Tasks of a designer when working on a UI
A good UI is at the intersection of emotion and functionality. It is necessary to make the design pleasant and at the same time convenient. It is a brand’s way of communicating with the audience, so it affects the purchase decision, customer loyalty and other commercial results of the company.
To create a UI, a specialist needs:
Choose the right graphics. Icons should be understandable without words, illustrations and photographs should evoke the emotions necessary for marketing, and the entire visual system should form a unity. Visual elements should be chosen so that they support textual content, and do not distract attention.
Implement the scenario in design. The UI plays the role of decorations that help the user move along the routes necessary for the business. With the help of visual effects, you need to show which elements are clickable, what happens after clicking on the button, which pages to go to, what to do in case of an error, etc. The goal is to direct the client using the minimum of words.
Make the site user-friendly. Usability is at the intersection of UX and UI – the designer needs to prepare layouts based on the results of research. They should be responsive and adaptive, that is, they should look equally good on different screens.
Good design works on the level of emotions. The right combination of convenience and aesthetics helps users to enjoy and strengthen their connection with the brand.
UX and UI design goals
When understanding these concepts, it is important to focus on their combination, rather than differences. UX shapes the experience of interacting with information on the site, and UI affects the audience through its appearance. These two areas are intertwined: it is impossible to create a commercially effective design by eliminating one of the elements.
To work on the right perception, you need to understand the habits, requests, problems of users. The data collected at the UX stage becomes the basis for creating a visually appealing UI. By combining analytics with aesthetic components, you can develop a user-friendly application or website that will increase audience loyalty and improve sales.