Web design UX and UI are often confused because both terms are related to the design and user experience of websites or applications. In practice, these are two interrelated, but different processes.
For most users, an IT product is not the technology that makes up the functionality, but the interface. The role of the designer in the project is equivalent to the work of programmers, since he thinks through the logic of interaction with the site or service. His task is to work out UX and UI. These concepts are often confused, but they denote different aspects of the same process.
UX stands for “user experience”. The work is based on analytics, which is needed to develop user experience. Creating a UI – “user interface” – the designer collects the appearance of the product. Here, more attention is paid to aesthetics. A good interface is always based on thoughtful scenarios that help the audience solve problems. The difference between the concepts is not as important as their mutual influence, on which the commercial result depends.
What is UX design
User experience design involves designing interaction scenarios with a product. To do this, you need to identify the problems of the audience, analyze the habits and determine the solutions that are suitable for the majority. The main problem is the subjectivity of perception: what is convenient for one may be incomprehensible to another part of the target audience. The goal of the designer is to find universal solutions that will be convenient for all potential users of the site or application.
The list of tasks includes researching the audience, developing prototypes, organizing tests, and processing their results. If a specialist deals only with UX, then he will not work out screen displays in detail, select graphics and other visual elements. The standard prototype looks like black and white diagrams that help us check usability and find interaction problems with the product before development. This helps save budget by reducing patching in later steps.
What is the process of working on UX
The main tool of a UX designer is analytics. This is a source of insights that help make decisions, develop the product, making it convenient for the audience. User experience development consists of three elements:
The first step is data collection. To determine interaction scenarios, an analysis of competitors and target audience is carried out. Before starting work, it is necessary to understand what tasks other companies are already solving, how they do it. Here you need to understand the deep goals of potential customers and their habits. Often at this stage, user portraits are created, which the entire product team will focus on – from interface designers to developers.
Prototypes in warframe format help to give the data a real form. They have poor detail, since the task is to test the results of the study, test hypotheses, and find errors. Usually, several rounds of tests and improvements go through before moving to the implementation.
During the implementation of the strategy, the role of the UX designer is to coordinate the actions of UI designers and developers. He continues to analyze the results to find even better solutions. Improvement never stops as habits change over time.
Common Criteria for Good UX
If the audience does not see the work of a UX specialist, then it is well done. New visitors should not have questions about using the product. You can evaluate the UX of a product according to the following criteria:
- Most of the audience can quickly get results.
- The interface directs the behavior of users, helps them.
- There are no distracting elements from the target actions.
- The product is simple to use.
- Interaction with the application satisfies the needs of the customers.
Design skills, knowledge of marketing principles, basic concepts of psychology help in the profession.